Agenda
2025 Gen AI recap and what it taught us
Quick recap of major developments over the past 12 months and what the standard now looks like for Gen AI applications in Medical Affairs.
Speaker:
Kate Eversole - Event Director, PharmaBrands
Case study: Unlocking insight with AI-Augmented
Gap Analysis
How AI-powered gap analysis can synthesize vast, fragmented datasets to identify critical gaps faster and more objectively
Speaker:
Phil Wakefield - Chief Strategy and Commercial Officer, Inizio Medical
Case study: From Bottleneck to Breakthrough: AI-Powered Efficiency at Scale
Show how AI can transform time-intensive processes into scalable, efficient workflows - freeing resources for higher-value activities.
Speaker:
Jamie Demaria - Global Head Medical Affairs Excellence, Boehringer Ingelheim
Case study: Creating an Agent
How an internal product agent, with access to the latest data and approved FAQs, can support finding answers about a product more quickly - eliminating the need to flick through countless documents.
Speakers:
Sara Rodrigues - Associate Director Medical Affairs, Vertex
Panel: Gen AI trends that will shape Medical Affairs in 2026
Predictions for 2026 trends and a view on if they think the trends are worth the hype.
Moderator:
Phil Wakefield - Chief Strategy and Commercial Officer, Inizio Medical
Speakers:
- Jamie Demaria - Global Head Medical Affairs Excellence, Boehringer Ingelheim
- Sara Rodrigues - Associate Director Medical Affairs, Vertex
Wrap up and close
Speakers:
Kate Eversole - Event Director, PharmaBrands
